About
Hi, I’m Justin.
I’m a C-level GTM operator with leadership experience across Sales, Customer Success, Operations, and Strategy. I’ve helped build and scale teams from early stage through growth, including EdTech, commercial SaaS, and enterprise application businesses.
MarineGradeOps is where I apply that playbook to post-sale operations: clearer ownership, stronger onboarding and support systems, trustworthy CRM workflows, AI-enabled leverage, and operating cadence that can scale past founder heroics.
What I’m optimizing for
Predictability
Clear lifecycle stages, exit criteria, escalation paths, and a cadence that keeps the post-sale team proactive.
Adoption
Not theory. We ship workflows and drive behavior change until it sticks.
Ownership
Your team should be able to run this without me. Everything is built to transfer.
How I work
Operator-led
We build and ship—not just advise. Expect artifacts, workflows, templates, and training.
Outcome-focused
Everything ties back to time-to-value, renewals, expansion, support quality, and team leverage.
Fast feedback loops
Short cycles, weekly checkpoints, and clear owners—so you see progress immediately.
Background (high level)
BasicOps (2022–present)
Leading growth and GTM execution.
uConnect (2023–2025)
Built scalable sales processes and a high-performing team; expanded pipeline and improved attainment.
PeopleGrove (2018–2022)
Scaled CS (4 → 22), implemented CS ops, then led full-cycle GTM and revenue strategy through private equity exit.
Copper (2016–2018)
Built and scaled CS (2 → 23), implemented Totango + data/automation stack, and drove retention/expansion improvements.
Additional roles and details available on LinkedIn.
Typical clients
Stage
Seed → Series B. Post-sale work is either founder-led or scaling faster than the systems underneath it.
Domain
EdTech startups, commercial SaaS, and teams selling enterprise applications with complex onboarding or stakeholder management.
Stack
HubSpot/Salesforce · Intercom/Zendesk · Slack · Notion/Asana · Zapier/n8n · internal apps