About
Hi, I’m Justin.
I’m a C-level GTM operator with leadership experience across Sales, Customer Success, Operations, and Strategy. I’ve helped build and scale teams from early stage through growth, and I’ve been part of multiple successful exits.
MarineGrade is where I apply that playbook to Customer Success: clarity (stages + playbooks), visibility (exec-ready reporting), and leverage (AI workflows that remove manual work).
What I’m optimizing for
Predictability
Clear lifecycle stages, exit criteria, and a cadence that keeps CS proactive.
Adoption
Not theory. We ship workflows and drive behavior change until it sticks.
Ownership
Your team should be able to run this without me. Everything is built to transfer.
How I work
Operator-led
We build and ship—not just advise. Expect artifacts, workflows, templates, and training.
Outcome-focused
Everything ties back to time-to-value, renewals, expansion, and team leverage.
Fast feedback loops
Short cycles, weekly checkpoints, and clear owners—so you see progress immediately.
Background (high level)
BasicOps (2022–present)
Leading growth and GTM execution.
uConnect (2023–2025)
Built scalable sales processes and a high-performing team; expanded pipeline and improved attainment.
PeopleGrove (2018–2022)
Scaled CS (4 → 22), implemented CS ops, then led full-cycle GTM and revenue strategy through private equity exit.
Copper (2016–2018)
Built and scaled CS (2 → 23), implemented Totango + data/automation stack, and drove retention/expansion improvements.
Additional roles and details available on LinkedIn (placeholder summary here; we can tighten and curate this list).
Typical clients
Stage
Seed → Series B (placeholder). CS is either founder-led or scaling fast.
Team shape
0–10 CS team members. One person is “doing ops” part-time.
Stack
HubSpot/Salesforce · Intercom/Zendesk · Slack · Notion/Asana · Zapier/n8n